How To Effectively Convert Visitors To Subscribers

A website without visitors will never make money. A website that fails to convert visitors to subscribers will never make serious money long term. I am sure you aware of the cost of sending visitors to a website these days, especially if you are using the Pay Per Click method.

Even if you are writing articles or doing search engine optimization, you will find that you are spending a lot of time and effort to send visitors to your site. If you are spending time and money on this effort, then I think you would agree that it is necessary to get the most out of that visitor as you possibly can. Otherwise you will end up with diminishing returns, hence crippling your motivation to continue.

To me, personally, getting traffic to a website is not a problem. The challenge lies in getting that traffic to convert. If you spend a dollar to get a visitor to your site and you make $1.20 then you can continue to send as many visitors as you want, anytime. On the other hand, if you are not making money then you have a problem.

Your goal therefore is to convert visitors into your sales process. You do this with the sole intention of getting your visitor to join your list. To do this, you set up a squeeze page. The objective of the squeeze page is to capture your visitor’s information and nothing else. Once they provide this information, you can then direct them to your sales page.

To convert visitors to subscribers, you need to do the following. Number one, you need to create a title that is brief, relevant and provocative. A good title evokes emotion in one form or another. These emotions could include fear or doubt. Good titles also tend to ask questions and suggest that if you are not doing this or that then you could be losing out. Your title, of course, will be big and bold.

The next item on your page is the subtitle. This will further enhance the title by suggesting the solution but not giving it. Beyond the subtitle, you can then make bullet points that provide the benefits of learning more.

On the squeeze page, you can also provide an image that is relevant to the text on your page. You can also do this with video. Remember eyeballs are attracted to images, so test putting images near the call to action.

Also remember that you can put your opt in form on multiple places on your page. You most definitely want it above the fold, so that your visitor does not have to scroll down to find where to opt in.

Then there is the question of long copy or short copy? I feel you should test both to see what works best in your given market. Generally speaking, the more skeptical your visitor, the more information you will need to provide in order for them to want to give you their information. However, never assume. Test, test and keep testing.

By the way, when you do test, allow a set period of time or number of visitors so as to reach the right conclusion. Furthermore, when you make changes on your squeeze page, make one change at a time, otherwise you will not know which change resulted in what.

If you follow all of the above, you will start to convert visitors to subscribers in no time and when you keep testing, you will constantly be improving your conversion rates, and as a result, you will make a lot more money.